Sunday, November 18, 2007

Unique Interviews

Reading this article was very refreshing. I have been in situations where I am interviewing and competing for a position, not necessarily a job, in a program. What upsets me is that most interviewers cannot get a good sense of persons personality in 10 minutes. It's hard to see through the "BS" within that short of time. Whereas a person may have a little more experience in terms of the field, but hates to work with others and gets stressed easily. I would rather hire the person with a great personality that is willing to learn and work along with others.
What really caught my eye was at the beginning of the article where it said investment bankers have been practicing the day-long interviews. I have heard that one of the most prestigious investment banking firms, The Lehman Brothers, holds 10 hour to 2 day interviews. When I interviewed with Vanguard Group they said that they usually hold full day interviews where they take a tour of the firm and the also ask questions. I am happy to hear that because even though I have some experience, I feel as though I am approachable and have a better chance at getting the position if I can talk to the employer for more than 10 minutes.

Sunday, November 11, 2007

Dual Coding- Cadillac

I am posting this blog as I am watching TV, just to see how dual coding is used in different types of commercials. In car commercials, they either take one of two stances: appealing to family protection (mini-vans, accident safety, etc..) or appeal to the sexiness and confidence-boosting of the car. One car commercial that stood out among the rest is Cadillac. The commercial shows a lady getting into a fast red sports car(dim lights, night time, cd player lighting her face..of course). After describing the automotive aspects of the car, she ends with one question...."Whenever you turn on your car, does it return the favor?" Of course she speeds away into the nighttime. In relation to the dual coding theory, Cadillac relates their car with modern sexiness. Instead of going the family route, it is incorporated to the jumble of sexiness and fast cars. The ending line acts as the kicker and is very "smooth." As a matter of fact, the same commercial just came on, but instead of it being a girl, it is a guy in the car talking. They also use dual coding to appeal to the view of the opposite sex.

Friday, November 2, 2007

Group Work

As we have come to an end to phase one in our web site proposal for Anderson Habitat for Humanity, our group, The Dream Builders, has done very well. I am happy that I have group members that work hard and are very organized. We also have a compromise on meeting times so it is not hard for all of us to get together and work on the project.
I do not have any complaints in our group work. Everything has worked smoothly, and hope to work as well on the phase two part of the project. One miscommunication did happen throughout Phase 1. I was not aware that we were having a team meeting so I was not able to make it to the library in time. It was not that I did not want to meet, or did not care to meet, but that I was not informed by the rest of my team members. Either way, the group just informed me about what was accomplished during the meeting, and I got back on track. Other than that, the project is going great and am excited about the feedback from Shelby on the web site proposals.