Dual Coding- Cadillac

I am posting this blog as I am watching TV, just to see how dual coding is used in different types of commercials. In car commercials, they either take one of two stances: appealing to family protection (mini-vans, accident safety, etc..) or appeal to the sexiness and confidence-boosting of the car. One car commercial that stood out among the rest is Cadillac. The commercial shows a lady getting into a fast red sports car(dim lights, night time, cd player lighting her face..of course). After describing the automotive aspects of the car, she ends with one question...."Whenever you turn on your car, does it return the favor?" Of course she speeds away into the nighttime. In relation to the dual coding theory, Cadillac relates their car with modern sexiness. Instead of going the family route, it is incorporated to the jumble of sexiness and fast cars. The ending line acts as the kicker and is very "smooth." As a matter of fact, the same commercial just came on, but instead of it being a girl, it is a guy in the car talking. They also use dual coding to appeal to the view of the opposite sex.